Marketing can be defined as the procedure of communicating the value of a product/service to different customers, in order to sell the product/service. Marketing is crucial for attracting customers. Marketing is a management process through which goods/services are moved from the concept to the customer. The coordination of four elements called the 4 Ps of marketing are included and play a major role. The 4 Ps are:
- Product : Product Identification, Product selection and development
- Price: Determination of the products price
- Place : The selection of distribution channel to reach the customers location
- Promotion: This includes strategy development and strategy implementation
Marketing includes mainly the following activities.
Market research is the latest sought after area in marketing. There are two ways in which Market Research can be implemented.
Journals are the best published ones across top class universities in the world. The best marketing universities are as follows: