Journal of Marketing Analytics

Recent Papers/Articles

New approach to customer segmentation based on changes in customer value

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Stickiness: The value of saved money

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Impulsive buying structure in retailing: An interpretive Structural modeling approach

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Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

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The manifestation of culture in product purchase: A cross-cultural comparison

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An eye movement study of attribute framing in online shopping

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Antecedents and consequences of customer engagement in online brand communities

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Top soccer teams in cyberspace: Online channels for services, communications, research, and sales

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A benefit segmentation of the Italian market for full electric vehicles

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Media mix modeling ? A Monte Carlo simulation study

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