Direct Marketing: An International Journal

Recent Papers/Articles

Omni-channel research framework in the context of personal selling and sales management

and 

Volume: 10

READ
Exploring buyer-seller dyadic perceptions of technology and relationships

and 

Volume: 10

READ
The use of social media among business-to-business sales professionals in China

and 

Volume: 10

READ
CABS: a conceptual model for context-aware B2B sales applications

and 

Volume: 10

READ
A conceptual model of the drivers and outcomes of mobile CRM application adoption

and 

Volume: 10

READ
Is this mobile coupon worth my private information?

and 

Volume: 9

READ
Typologies and touchpoints: designing multi-channel digital strategies

and 

Volume: 9

READ
The impact of brand experiences on brand resonance in multi-channel fashion retailing

and 

Volume: 9

READ
Building customer equity through trust in social networking sites

and 

Volume: 9

READ
Customer participation in online co-creation experience: the role of e-service quality

and 

Volume: 9

READ
 
 
For support, write to support@knimbus.com
Copyright 2011-2016, Knimbus. All rights reserved.