African Journal of Economic and Management Studies

Recent Papers/Articles

The execution of marketing strategies in a developing economy

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Volume: 7

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Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case

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Volume: 7

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The determinants of service recovery in the retail industry

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Volume: 7

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Value perceptions of private game reserve visitors and managers: an exploratory study

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Volume: 7

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Service fairness and customer behavioural intention

Volume: 7

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The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry

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Volume: 7

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