Young Consumers: Insight and Ideas for Responsible Marketers

Recent Papers/Articles

The social and dual identity role of joint gift-giving among adolescents

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Volume: 17

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Behavioural intention to adopt mobile banking among the millennial generation

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Volume: 17

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Perception of healthy and unhealthy food among Chinese adolescents

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Volume: 17

READ
Experiential value and domain-specific innovativeness during freemium game usage: effects on child wellbeing

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Volume: 17

READ
Sustainable and non-sustainable consumer behavior in young adults

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Volume: 17

READ
Second-hand clothing shopping among college students: the role of psychographic characteristics

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Volume: 16

READ
Young consumers ? Brazil

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Volume: 16

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Transforming the lives of war-affected youth: How microcredit can shape their self-identity

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Volume: 16

READ
 
 
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