Interactive Marketing

Recent Papers/Articles

Managing customer insight creatively through storytelling

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What is marketing automation?

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Customer acquisition barometer 2015

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The art of mistiming: How interruptions make mobile coupon campaigns effective

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Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour

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Gaining insight from data

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The dark side of CRM ? Customers, relationships and management

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Dawn of the digital age and the evolution of the marketing mix

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Industry analysis of TV commercials: Do companies reflect audience profiles?

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DMA publishes new code

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