Journal of Business Industrial Marketing

Recent Papers/Articles

How does word of mouth Affect customer satisfaction?

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Volume: 31

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Types of embedded ties in buyer-supplier relationships and their combined effects on innovation performance

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Volume: 31

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Returns on key accounts: do the results justify the expenditures?

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Volume: 31

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Favour and opportunity: renqing in Chinese business relationships

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Volume: 31

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Inbound open innovation for pharmaceutical markets: a case study of an anti-diabetic drug in-licensing decision

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Volume: 31

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Exploring the relationship among servant leadership, intrinsic motivation and performance in an industrial sales setting

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Volume: 31

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Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators

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Volume: 31

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Affective trust in buyer-seller relationships: a two-dimensional scale

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Volume: 31

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The impact of creative competence and project management on longevity of the client- advertising agency relationship

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Volume: 31

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Framing stakeholder considerations and business sustainability efforts: a construct, its dimensions and items

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Volume: 31

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THE CO-ORDINATIVE PRACTICES TEMPORARY ORGANISATIONS

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Volume: 31

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The effect of green purchasing on purchasing performance: the moderating role played by long-term relationships and strategic integration

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Volume: 31

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Determinants of brand relevance in a B2B service purchasing context

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Volume: 31

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How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms

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Volume: 31

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